AI Insights · Timothy · April 2023
Top 5 Play Pass Games Performance in the UK - Q1 2023
An overview of the performance trends for the top 5 Play Pass games in the United Kingdom during the first quarter of 2023, based on data from Sensor Tower.
During the first quarter of 2023, the top 5 Play Pass games in the United Kingdom exhibited varied performance trends, as observed from Sensor Tower data. Here’s a closer look at their weekly downloads, revenue, and active users.
LEGO® DUPLO® WORLD from StoryToys Limited saw a steady weekly revenue, peaking at approximately $10.5K in mid-February. Weekly downloads fluctuated, with the highest figure being around 6.9K at the end of December, gradually declining to about 3.9K by the end of March. The game maintained a relatively stable number of weekly active users, starting at 10.2K and ending the quarter at 8K.
Disney Coloring World, also from StoryToys Limited, experienced a peak in weekly revenue at around $7.8K in early January, with a general downward trend towards approximately $5.5K by the end of March. Weekly downloads started strong at 11.6K but saw a significant decline, finishing the quarter at around 3.5K. Weekly active users followed a similar pattern, decreasing from 15.8K to 8.2K over the same period.
Pixel Art － Color by Number by Easybrain Ltd demonstrated a relatively stable weekly revenue, ranging between $1.8K and $2.7K throughout the quarter. Weekly downloads showed an upward trend towards the end of the quarter, peaking at approximately 11K in the last week of March. The app maintained high weekly active users, starting at 173.6K and ending at 144K.
Spaceflight Simulator from Spaceflight Simulator UK Ltd saw its weekly revenue peak at about $4.3K in the last week of December, with a downward trend to roughly $1.5K by the end of March. Weekly downloads followed a similar pattern, starting at 4.5K and decreasing to around 3K. The game’s weekly active users remained relatively stable, ranging from 12K to 14K.
Flow Free by Big Duck Games LLC showed a consistent weekly revenue, peaking at approximately $2.3K in the final week of March. Weekly downloads saw a decrease from 20.9K at the end of December to around 9.7K by the end of March. However, the app maintained a high number of weekly active users, starting at 419.7K and increasing to 524K.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
